The article contains a demonstration of linguistic and cultural analysis of conversational dialogical material carried out in accordance with the methodological solution of the problem proposed by the author. The relevance of this work is linked with the understanding of spoken language as one of the spheres of formation and reproduction of the national culture of communication. It is indicated that the specific purpose of the author is the introduction of the proposed technology in the practice of value-oriented analysis of colloquial speech. The article is based on the original speech material of everyday family interaction. The step-by-step procedure of the dialogic text analysis is characterized in the thesis form. Taking into account the initial sociolinguistic data, the value thematic and communicative fragments of the spoken text are revealed at the auxiliary stage, the linguistic technique of structuring the dialogical material on the categorical-textual basis is demonstrated. At the main stage, the selected value fragments of the two types are interpreted in terms of communicative linguistics, taking into account the typical features of the communication situation. The dichotomy of the concepts “axiological ideal / axiological reality” is used. The analysis is aimed at revealing the real value content of informal Russian communication of our days; the interpretation of the communicant’s speech acts is carried out on the basis of their correlation with the normative matrix of speech interaction that has developed in the Russian culture.