The article is devoted to the study of the information balance of the communicative and textual environment of regional media in the context of constructing the image of the present as a way of manifestation of local patriotism. Local patriotism is understood as the nature of the relationship between the subject and the object of patriotism formed as a result of social interaction. Information balance is considered as a parameter of ecological stability of given environment, balance of information content, completeness of reflection of events of reality by it. The following features of information balance are established: weak differentiation of regional mass media on the parameter “addressing” at the expressed distribution of editions on signs “volume of content of publications on the present” and “character of informing of a potential subject of patriotism on signs of object of patriotism.” The main types of communicative practices of formation of a positive image of the region are revealed. The variability of superstructure of a text performing the task of constructing the local patriotism of the present is shown, namely, the displacement of some of its content elements (location of the element “Comment / Verbal reaction” immediately after the “Main event” and the reflection of the “Verbal reaction” in the “Title”). There is a tendency to consolidate in superstructure of a text of the stable component “Perspective,” which actualizes in the mind of the addressee the reality of the movement from the present to the future. The variety of presentation of different types of facts (information, event, situation, phenomenon, process) in the regional media and the dynamism of the constructed image of the present are shown. It is concluded that the principle of information balance is observed in regional publications, which assures the ecolinguistic stability of the communicative and textual environment of the formation of local patriotism in the present.