The article presents proven methodological approaches of traditional ethnic entrepreneurship forms study. The author stands on the positions of primordialism and considers the of ethnic entrepreneurship phenomenon on the base of fractal and network organization concepts. Ethnic entrepreneurship manifestations in the urban and rural environment are proposed to be considered in an organic relationship, as a process, that allows ethnos adaptation potential realization at all levels of social organization of ethnic minorities (from “households” to large trading firms), on the one hand. And, to integrate the primary institutions of the ethnos (fractals) into the system of regional and interregional economic (market) ties without the threat of losing ethnic identity, on the other hand. Special attention is paid to the ethnic economy place in the structure of ethnic processes (migration, adaptation, integration, consolidation, assimilation). This methodological approach allows us to consider ethnic entrepreneurship as a traditional economy structural element and a sociocultural phenomenon in statics. So, it is in dynamics, - as a manifestation of a multicomponent, hierarchically coordinated and latent (in form) process. According to the author, the actual ethnic economy should be attributed to the ethnic processes group. This allows you to expand the subject field of research in the field of social and applied anthropology (ethnology) significantly; to reach the level of scientific forecasting of the mechanism of interaction and interdependence of ethno-political and socio-economic processes.