The principles of text construction and infl on the youth audience of modern mass media are considered on the example of the radio station “New Radio”. The question is raised about the relevance of the use in the modern virtual space of the classical technology of text generation, based on Greco-Roman rhetoric. The results of a comparative analysis of the technology of generating a text in the periods of antiquity and the revival of this technology in the “new rhetoric” of the second half of the twentieth century is presented in the article. The relevance of the study is due to the observed diversifi of the media, which is becoming more prominent in youth media: the distribution of content on social networks allows each media to become more specialized and coordinate content with the needs of the target audience. The novelty of the research is seen in the fact that the author considers the content of modern media as a corpus of entimematic argumentation, which allows one to deduce the large premises of the syllogism eliminated into implication. The novelty of the research is in the fact that the author considers the content of modern media as a corpus of entimematic argumentation, which allows one to deduce the large premises of the syllogism eliminated into implication. Particular attention is paid to the axiology of a set of enthymemes that the target audience can potentially restore.