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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scidial</journal-id><journal-title-group><journal-title xml:lang="ru">Научный диалог</journal-title><trans-title-group xml:lang="en"><trans-title>Nauchnyi dialog</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2225-756X</issn><issn pub-type="epub">2227-1295</issn><publisher><publisher-name>Limited Liability Company "Center for Scientific and Educational Projects" (CSEP)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24224/2227-1295-2021-10-48-64</article-id><article-id custom-type="elpub" pub-id-type="custom">scidial-3270</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЯЗЫКОЗНАНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Семантико-прагматический потенциал эмодзи в контексте пандемии COVID-19</article-title><trans-title-group xml:lang="en"><trans-title>Semantic and Pragmatic Potential of Emojis in Context of a COVID-19 Pandemic</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8898-6497</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Жданов</surname><given-names>С. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Zhdanov</surname><given-names>S. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Жданов Сергей Сергеевич – доктор филологических наук, доцент </p><p>ResearcherID Q-2212-2018 Scopus Author ID 57196710055</p><p>Новосибирск</p></bio><bio xml:lang="en"><p>Sergey S. Zhdanov – Doctor of Philology, Associate Professor</p><p>ResearcherID Q-2212-2018 Scopus Author ID 57196710055</p><p>Novosibirsk</p></bio><email xlink:type="simple">fstud2008@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5229-7120</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Недоступ</surname><given-names>О. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Nedostup</surname><given-names>O. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Недоступ Олег Игоревич – кандидат филологических наук</p><p>Новосибирск</p></bio><bio xml:lang="en"><p>Oleg I. Nedostup – PhD in Philology</p><p>Novosibirsk</p></bio><email xlink:type="simple">in383@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5453-381X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Плешивцева</surname><given-names>Е. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Pleshivtseva</surname><given-names>E. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Плешивцева Елена Юрьевна – кандидат философских наук, доцент</p><p>Новосибирск</p></bio><bio xml:lang="en"><p>Elena Yu. Pleshivtseva – PhD in Philosophy, Associate Professor</p><p>Novosibirsk</p></bio><email xlink:type="simple">albaneiler5765@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Сибирский государственный университет геосистем и технологий; &#13;
Новосибирский государственный технический университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Siberian State University of Geosystems and Technologies; &#13;
Novosibirsk State Technical University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Сибирский государственный университет геосистем и технологий</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Siberian State University of Geosystems and Technologies</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>28</day><month>10</month><year>2021</year></pub-date><volume>0</volume><issue>10</issue><fpage>48</fpage><lpage>64</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Жданов С.С., Недоступ О.И., Плешивцева Е.Ю., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Жданов С.С., Недоступ О.И., Плешивцева Е.Ю.</copyright-holder><copyright-holder xml:lang="en">Zhdanov S.S., Nedostup O.I., Pleshivtseva E.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.nauka-dialog.ru/jour/article/view/3270">https://www.nauka-dialog.ru/jour/article/view/3270</self-uri><abstract><p>Предпринята попытка проанализировать семантико-прагматический потенциал знаков-эмодзи, эксплицирующих «ковидное» значение. Материалом исследования послужили интернет-тезаурусы эмодзи с общим семантическим компонентом «медицина / пандемия коронавируса», циркулирующие в пространстве русскоязычного и англоязычного сегментов интернета. Авторами статьи ставится и анализируется ряд существенных вопросов, позволяющих осмыслить роль эмодзи в рамках пандемийного дискурса: уточняется и конкретизируется терминологическая вариативность терминов смайл, эмотикон и эмодзи в контексте описываемой проблематики. Характеризуется структурно-содержательный потенциал знака-эмодзи. Определяются возможности знака в процессе его использования носителями массовой интернет-культуры. Выделяются и характеризуются группы знаков-эмодзи в англоязычном и русскоязычном сегментах интернета. В работе используется полевый подход с выделением ядра и периферии в контексте описания тематического тезауруса знаков-эмодзи. Кроме того, уделяется внимание структурно-семантическим признакам знака-эмодзи, которые в конечном счете обусловливают возникновение простой или сложной пиктограммы. Делается вывод о том, что знаки-эмодзи включены во многие социальные сферы интернет-пространства в общем информационном контексте пандемии COVID-19.</p></abstract><trans-abstract xml:lang="en"><p>In this paper, an attempt is made to analyze the semantic and pragmatic potential of emoji signs that explicate the “covid” meaning. The Internet thesaurus emoji with a common semantic component “medicine / coronavirus pandemic ”, circulating in the space of the Russian-speaking and English-speaking segments of the Internet serve as the material to be investigated. The authors of the article pose and analyze a number of significant issues to understand the role of emoji within the framework of pandemic discourse: the terminological variability of the terms smile, emoticon and emoji in the context of the described problems is clarified and specified; the structural and content potential of the emoji sign is characterized; the possibilities of the sign in the process of its use by of mass Internet culture carriers are determined; groups of emoji signs in the English-speaking and Russian-speaking segments of the Internet are distinguished and characterized. The authors use a field approach with the allocation of the core and periphery in the context of the description of the thematic thesaurus of emoji signs. In addition, attention is paid to the structural and semantic features of the emoji sign, which, ultimately, cause the appearance of a simple or complex pictogram. It is concluded that emoji signs are included in many social spheres of the Internet space within the general information context of the COVID-19 epidemic.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>эмодзи</kwd><kwd>эмотикон</kwd><kwd>параграфемный знак</kwd><kwd>графема</kwd><kwd>семантика знака</kwd><kwd>полевая структура тезауруса</kwd><kwd>креолизованный текст</kwd><kwd>коронавирусная семантика</kwd></kwd-group><kwd-group xml:lang="en"><kwd>emoji</kwd><kwd>emoticon</kwd><kwd>parapheme sign</kwd><kwd>grapheme</kwd><kwd>semantics of the sign</kwd><kwd>field structure of the thesaurus</kwd><kwd>creolized text</kwd><kwd>coronavirus semantics</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Дубровская О. В. Эмодзи как средство невербальной молодежной коммуникации / О. В. Дубровская // Веснік БДУ. Серыя 4, Філалогія. Журналістыка. 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