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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scidial</journal-id><journal-title-group><journal-title xml:lang="ru">Научный диалог</journal-title><trans-title-group xml:lang="en"><trans-title>Nauchnyi dialog</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2225-756X</issn><issn pub-type="epub">2227-1295</issn><publisher><publisher-name>Limited Liability Company "Center for Scientific and Educational Projects" (CSEP)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24224/2227-1295-2022-11-3-62-77</article-id><article-id custom-type="elpub" pub-id-type="custom">scidial-3755</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЯЗЫКОЗНАНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Моделирование статического поликодового текста посредством сетевого анализа (демотиватор, посвященный проблемам самоизоляции)</article-title><trans-title-group xml:lang="en"><trans-title>Static Polycode Text Modeling Using Network Analysis (Demotivator Dedicated to Problems of Self-Isolation)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6313-5637</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лату</surname><given-names>М. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Latu</surname><given-names>M. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Лату Максим Николаевич - кандидат филологических наук, профессор, кафедра западноевропейских языков и культур</p><p>Пятигорск</p></bio><bio xml:lang="en"><p>Maxim N. Latu - PhD in Philology, professor, Departament of Western European Languages and Cultures.</p><p>Pyatigorsk</p></bio><email xlink:type="simple">laatuu@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1188-3473</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Левит</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Levit</surname><given-names>A. А.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Левит Алина Александровна - преподаватель, кафедра восточных языков и культур</p><p>Пятигорск</p></bio><bio xml:lang="en"><p>Alina A. Levit - lecturer, Department of Oriental Languages and Cultures.</p><p>Pyatigorsk</p></bio><email xlink:type="simple">alinalevit6996@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5257-3367</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гаврилова</surname><given-names>М. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Gavrilova</surname><given-names>M. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гаврилова Мария Борисовна - преподаватель, кафедра иностранных языков</p><p>Пятигорск</p></bio><bio xml:lang="en"><p>Maria B. Gavrilova - lecturer, Department of Foreign Languages.</p><p>Pyatigorsk</p></bio><email xlink:type="simple">gritsenkomaria@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Пятигорский государственный университет<country>Россия</country></aff><aff xml:lang="en">Pyatigorsk State University<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Пятигорский медико-фармацевтический институт — филиал ФГБОУ ВО ВолгГМУ Минздрава России<country>Россия</country></aff><aff xml:lang="en">Pyatigorsk Medical and Pharmaceutical Institute — branchVolgograd State Medical University Ministry of Healthcare of the Russian Federation<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>28</day><month>04</month><year>2022</year></pub-date><volume>11</volume><issue>3</issue><fpage>62</fpage><lpage>77</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Лату М.Н., Левит А.А., Гаврилова М.Б., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Лату М.Н., Левит А.А., Гаврилова М.Б.</copyright-holder><copyright-holder xml:lang="en">Latu M.N., Levit A.А., Gavrilova M.B.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.nauka-dialog.ru/jour/article/view/3755">https://www.nauka-dialog.ru/jour/article/view/3755</self-uri><abstract><p>Рассматриваются особенности моделирования графико-вербального поликодового текста, включающего статическое изображение и сопровождающую его надпись. Исследование проведено на примере демотиватора, посвященного проблемам массовой самоизоляции в самом начале пандемии и ввода ограничительных мер. Устанавливаются значимые смысловые компоненты, репрезентированные в составе только иконического компонента, только вербального компонента, а также в составе вербального и иконического компонентов одновременно. Выявляются семантические отношения между выделенными смысловыми компонентами, определяются типы данных связей, раскрывающие разный характер их корреляции. На основе полученных данных построена сетевая модель рассматриваемого статического поликодового текста в виде семантической сети. Рассматриваются случаи корреляции смысловых компонентов, отражающие в целом объективные стороны ситуации и нереалистичные представления, основанные на иронии и гиперболе для создания комического эффекта. На основе количественного анализа установлены репрезентативные семантические отношения: «партитивное», «локализации (в)», «атрибутивное», «субъект-объект». Выявлены непрезентативные семантические отношения между смысловыми компонентами в анализируемом поликодовом тексте: «совпадения», «локализации (на)», «темпоральное», «субъектинструмент», «субъект-результат».</p></abstract><trans-abstract xml:lang="en"><p>The features of modeling a graphic-verbal polycode text, including a static image and an accompanying inscription, are considered. The study was conducted on the example of a demotivator dedicated to the problems of mass self-isolation at the very beginning of the pandemic and the introduction of restrictive measures. Significant semantic components, represented as part of only the iconic component, only the verbal component, and also as part of the verbal and iconic components at the same time are established. The semantic relations between the selected semantic components are revealed, the types of these links, revealing the different nature of their correlation are determined. On the basis of the data obtained, a network model of the considered static polycode text in the form of a semantic network was built. Cases of semantic components correlation are considered, reflecting the generally objective aspects of the situation and unrealistic ideas based on irony and hyperbole to create a comic effect. Based on quantitative analysis, representative semantic relations were established: “partitive”, “localization (in)”, “attributive”, “subject-object”. Non-representative semantic relations between the semantic components in the analyzed polycode text are revealed: “coincidence”, “localization (on)”, “temporal”, “subject-instrument”, “subject-result”.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>поликодовый текст</kwd><kwd>демотиватор</kwd><kwd>сетевой анализ</kwd><kwd>семантическая сеть</kwd><kwd>смысловой компонент</kwd><kwd>семантическое отношение</kwd><kwd>модель</kwd></kwd-group><kwd-group xml:lang="en"><kwd>polycode text</kwd><kwd>demotivator</kwd><kwd>network analysis</kwd><kwd>semantic web</kwd><kwd>semantic component</kwd><kwd>semantic relation</kwd><kwd>model</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Анисимова Е. Е. Лингвистика текста и межкультурная коммуникация (на материале креолизованных текстов) / Е. Е. 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