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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scidial</journal-id><journal-title-group><journal-title xml:lang="ru">Научный диалог</journal-title><trans-title-group xml:lang="en"><trans-title>Nauchnyi dialog</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2225-756X</issn><issn pub-type="epub">2227-1295</issn><publisher><publisher-name>Limited Liability Company "Center for Scientific and Educational Projects" (CSEP)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24224/2227-1295-2023-12-3-153-170</article-id><article-id custom-type="elpub" pub-id-type="custom">scidial-4471</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА </subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MEDIA COMMUNICATIONS AND JOURNALISM</subject></subj-group></article-categories><title-group><article-title>Editorial как дискурсивный жанр</article-title><trans-title-group xml:lang="en"><trans-title>Editorial as a Discursive Genre</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9260-4554</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Никонова</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Nikonova</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Никонова Екатерина Андреевна - кандидат филологических наук, старший преподаватель кафедры Английского языка № 3.</p><p>Москва</p></bio><bio xml:lang="en"><p>Ekaterina A. Nikonova - PhD in Philology, Senior Lecturer, Department of English No. 3.</p><p>Moscow</p></bio><email xlink:type="simple">ekatnikon2014@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский государственный институт международных отношений (университет) Министерства иностранных дел Российской Федерации</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>27</day><month>04</month><year>2023</year></pub-date><volume>12</volume><issue>3</issue><fpage>153</fpage><lpage>170</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Никонова Е.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Никонова Е.А.</copyright-holder><copyright-holder xml:lang="en">Nikonova E.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.nauka-dialog.ru/jour/article/view/4471">https://www.nauka-dialog.ru/jour/article/view/4471</self-uri><abstract><p>Рассматривается editorial как дискурсивный жанр англоязычной прессы. Концепция дискурсивного жанра была выработана М. Монтгомери на примере текстов массмедиа и позволяет объединить подход к рассмотрению жанра, с одной стороны, как рекуррентной устойчивой структуры, а с другой - как структуры подвижной и изменчивой. Утверждается, что данный подход особенно актуален для медиатекстов ввиду существующих сложностей с выработкой их типологии и определения их статуса. Выделены жанрообразующие черты editorial: использование разговорной речи, аргументативность, интертекстуальность, высокая экспрессивность, присутствие индивидуально-авторских номинаций, а также применение дискурсивных практик рекомендации и прогнозирования. Определена структура жанра: она представляет собой трехступенчатую модель, где особую роль играет вывод, который, в свою очередь, может принимать такие формы, как вывод-рекомендаци, вывод-прогноз, вывод-оценка, а также различные комбинации всех трех типов выводов. Установлено, что с точки зрения содержательного наполнения editorial освещает наиболее актуальные вопросы, находящиеся в центре общественно-политических дебатов. Дано определение editorial как жанра качественной англоязычной прессы, который выступает в качестве инструмента продвижения политических интересов газеты и оказания влияния на общественные ценности и взгляды.</p></abstract><trans-abstract xml:lang="en"><p>Editorial is considered as a discursive genre of the English-language press. The concept of the discursive genre was developed by M. Montgomery on the example of mass media texts and allows us to combine the approach to considering the genre, on the one hand, as a recurrent stable structure, and on the other hand, to emphasize its mobility and variability. It is argued that this approach is especially relevant for media texts due to the existing difficulties in developing their typology and determining their status. The genre-forming features of editorial are highlighted: the use of colloquial speech, argumentativeness, intertextuality, high emotionality of the language, the presence of individual author’s nominations, as well as the use of discursive practices of recommendation and forecasting. The structure of the genre is defined: it is a three-stage model, where the conclusion plays a special role, which, in turn, can take such forms as conclusion-recommendations, conclusion-forecast, conclusion-evaluation, as well as various combinations of all three types of conclusions. It has been established that, from the point of view of content, the editorial covers the most pressing issues that are at the center of socio-political debates. The definition of editorial is given as a genre of high-quality English-language press, which acts as a tool for promoting the political interests of the newspaper and influencing public values and attitudes.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>дискурсивный жанр</kwd><kwd>editorial</kwd><kwd>жанры медиа</kwd><kwd>медиалингвистика</kwd><kwd>жанроведение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>discursive genre</kwd><kwd>editorial</kwd><kwd>media genres</kwd><kwd>media linguistics</kwd><kwd>genre studies</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Баранов А. Г. Когниотипичность текста. К проблеме уровней абстракции текстовой деятельности / А. Г. Баранов // Жанры речи. - 1997. - С. 4—12.</mixed-citation><mixed-citation xml:lang="en">Bakhtin, M. M. The problem of speech genres. 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