Neological processes in the lexico-semantic subsystem of collective “labels” reflect the changing social reality and the patterns of its language development. The results of the analysis of new socionyms of the German language, functioning in modern Internet communication is presented in the article. Derivative, semantic-motivational, syntagmatic, functional signs of socionyms-neologisms belonging to the semantic groups POOR - RICH, LOCAL - ALIEN are characterized. It is shown that the material and territorial parameters at the present stage of development of the German society are significant grounds for the segregation of social space. The conclusion is made about the uneven neologization of the considered semantic areas. It has been established that the actualization of collective names in the German-speaking Internet communication is realized mainly on the basis of the language’s own resources, through the usual and non-usual word formation. Compounding and suffixing are referred to the frequency usual ways of word formation; non-usual - lexicalization of abbreviations, juxtaposition, substitution. New socionyms demonstrate a predominantly limited functional potential, they are used most often for a generalized designation of a subject or a social group. The ability of new socio-nyms to function in contexts with different tonality is characterized. The signs associated with the designated social groups, which are regularly verbalized in the contexts of the use of the studied socionyms-neologisms, are singled out.