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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scidial</journal-id><journal-title-group><journal-title xml:lang="ru">Научный диалог</journal-title><trans-title-group xml:lang="en"><trans-title>Nauchnyi dialog</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2225-756X</issn><issn pub-type="epub">2227-1295</issn><publisher><publisher-name>Limited Liability Company "Center for Scientific and Educational Projects" (CSEP)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24224/2227-1295-2023-12-5-215-231</article-id><article-id custom-type="elpub" pub-id-type="custom">scidial-4611</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА </subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MEDIA COMMUNICATIONS AND JOURNALISM</subject></subj-group></article-categories><title-group><article-title>Проблемы типологии практик коммеморации в «новых медиа»</article-title><trans-title-group xml:lang="en"><trans-title>Typology Issues of Commemoration Practices in New Media</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6101-4551</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шалютина</surname><given-names>Н. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Shalyutina</surname><given-names>N. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Шалютина Надежда Владимировна - кандидат социологических наук, доцент кафедры отраслевой и прикладной социологии.</p><p>Нижний Новгород</p></bio><bio xml:lang="en"><p>Nadezhda V. Shalyutina - PhD in Sociology, Associate Professor, De-partment of Sectoral and Applied Sociology.</p><p>Nizhny Novgorod</p></bio><email xlink:type="simple">shalyutina@fsn.unn.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8581-0015</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Игаева</surname><given-names>К. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Igaeva</surname><given-names>K. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Игаева Ксения Владимировна - младший научный сотрудник, преподаватель кафедры всеобщей истории.</p><p>Нижний Новгород</p></bio><bio xml:lang="en"><p>Ksenia V. Igaeva - junior research scientist, lecturer, Department of General History.</p><p>Nizhny Novgorod</p></bio><email xlink:type="simple">igaeva.ksenia@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Национальный исследовательский Нижегородский государственный университет им. Н.И. Лобачевского»<country>Россия</country></aff><aff xml:lang="en">National Research Lobachevsky State University of Nizhny Novgorod<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Национальный исследовательский Нижегородский государственный университет им. Н.И. Лобачевского»; Приволжский исследовательский медицинский университет<country>Россия</country></aff><aff xml:lang="en">National Research Lobachevsky State University of Nizhny Novgorod; Privolzhsky Research Medical University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>28</day><month>06</month><year>2023</year></pub-date><volume>12</volume><issue>5</issue><fpage>215</fpage><lpage>231</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Шалютина Н.В., Игаева К.В., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Шалютина Н.В., Игаева К.В.</copyright-holder><copyright-holder xml:lang="en">Shalyutina N.V., Igaeva K.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.nauka-dialog.ru/jour/article/view/4611">https://www.nauka-dialog.ru/jour/article/view/4611</self-uri><abstract><p>Статья поднимает вопрос о векторах трансформации культурной и коммуникативной памяти в цифровом пространстве «новых медиа». Представлены результаты сравнительного анализа трех вариантов классификации практик коммеморации в «новых медиа»: Р. Смита, Л. Зампони, М. Гибсон и К. Карден. Уделяется внимание трансформациям механизмов социальных связей офлайн и онлайн. Доказывается, что практики коммеморации в «новых медиа» все больше основываются не на личном или историческом опыте, но на тиражируемых и узнаваемых пользователями симулякрах и репрезентациях в СМИ. Особое внимание уделяется проблеме ностальгии. Доказывается, что популярность ностальгии в социальных сетях и видеоиграх связана с нехваткой реального и тоской не по конкретному историческому периоду или его эстетике, но по устойчивым символическим и социальным связям. Практики коммеморации в социальных сетях и видеоиграх включают не просто оцифровку, но активное изменение старых медиа. Такие изменения построены на двойной логике: узнаваемости образов прошлого и гипермедиации, дающей игроку или пользователю определенную свободу выбора аффордансов.</p></abstract><trans-abstract xml:lang="en"><p>This article addresses the transformation of cultural and communicative memory in the digital space of “new media.” A comparative analysis of three classification options for commemoration practices in “new media” is presented, including R. Smith, L. Zamboni, M. Gibson, and K. Carden. The article examines the transformation of mechanisms of social ties offline and online and argues that commemoration practices in “new media” are increasingly based on simulacra and representations in the media that are recognized by users, rather than personal or historical experience. The article also focuses on the problem of nostalgia and argues that its popularity in social networks and video games is related to a longing for stable symbolic and social ties rather than a specific historical period or its aesthetics. Commemoration practices in social networks and video games involve not only digitization but also active modification of old media, built on a dual logic of recognizability of past images and hypermediation that gives players or users a certain degree of freedom to choose affordances.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>теория медиа</kwd><kwd>практики коммеморации</kwd><kwd>ремедиация</kwd><kwd>исследования памяти</kwd><kwd>коннективная культура</kwd><kwd>комуникация</kwd><kwd>медиакоммуникация</kwd><kwd>дискурс памяти</kwd></kwd-group><kwd-group xml:lang="en"><kwd>media theory</kwd><kwd>commemoration practices</kwd><kwd>remediation</kwd><kwd>memory studies</kwd><kwd>connective culture</kwd><kwd>communication</kwd><kwd>media communication</kwd><kwd>discourse of memory</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>Исследование выполнено при финансовой поддержке Российского научного фонда, проект № 22-18-00311</funding-statement></funding-group><funding-group xml:lang="en"><funding-statement>The study is supported by Russian Science Foundation, project number 22-18-00311</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ануфриева Г. 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