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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scidial</journal-id><journal-title-group><journal-title xml:lang="ru">Научный диалог</journal-title><trans-title-group xml:lang="en"><trans-title>Nauchnyi dialog</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2225-756X</issn><issn pub-type="epub">2227-1295</issn><publisher><publisher-name>Limited Liability Company "Center for Scientific and Educational Projects" (CSEP)</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24224/2227-1295-2024-13-10-230-250</article-id><article-id custom-type="elpub" pub-id-type="custom">scidial-5929</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА </subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MEDIA COMMUNICATIONS AND JOURNALISM</subject></subj-group></article-categories><title-group><article-title>Элементы продвигающего дискурса в аннотации англоязычной академической статьи</article-title><trans-title-group xml:lang="en"><trans-title>Elements of Promotional Discourse in English-Language Academic Abstracts</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4141-5395</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хутыз</surname><given-names>И. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Khoutyz</surname><given-names>I.  P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Хутыз Ирина Павловна, доктор филологических наук, профессор, кафедра прикладной лингвистики и новых информационных технологий</p><p>Краснодар</p></bio><bio xml:lang="en"><p>Irina P. Khoutyz, Doctor of Philology, Professor, Department of Applied Linguistics and New Information Technology</p><p>Krasnodar</p></bio><email xlink:type="simple">ir_khoutyz@hotmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Кубанский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Kuban State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>23</day><month>12</month><year>2024</year></pub-date><volume>13</volume><issue>10</issue><fpage>230</fpage><lpage>251</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Хутыз И.П., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Хутыз И.П.</copyright-holder><copyright-holder xml:lang="en">Khoutyz I.P.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.nauka-dialog.ru/jour/article/view/5929">https://www.nauka-dialog.ru/jour/article/view/5929</self-uri><abstract><p>Статья посвящена выявлению элементов продвигающего дискурса в текстах англоязычных аннотаций. Исследовательский корпус включает десять аннотаций к высокоцитируемым статьям из журнала «Journal of Linguistics». Показано, что на лексическом уровне продвигающий аспект представлен узконаучными терминами и отсылками к экспериментальному характеру исследования. Установлено, что грамматические особенности аннотации реализуются глаголами активного действия, настоящим временем, сочетанием активного и пассивного залогов, местоимением we, с помощью которого авторы конструируют диалог с читателем, а также степенью сравнения имени прилагательного. Выявлено, что предложения аннотации сложные, содержат уточняющую информацию. Отмечается, что в аннотациях вводятся параллельные конструкции и перечисления — приемы экспрессивного синтаксиса, способствующие усилению значимости результатов исследования. На лингвопрагматическом уровне выделены ссылки на источники, количественные данные, контекстуализация исследования и противопоставление. Указанные приемы интерпретируются как нацеленные на репрезентацию определенных свойств научной работы: высокую значимость, масштабность, надежность, преодоление неполноты предшествующих исследований коллег. Сделан вывод о том, что продвигающие особенности аннотации могут быть выражены импликативно, однако, как и подобает продвигающему тексту, направлены на привлечение внимание к исследованию и личности автора.</p></abstract><trans-abstract xml:lang="en"><p>This article focuses on identifying elements of promotional discourse within Englishlanguage abstracts. The research corpus comprises ten abstracts from highly cited articles published in the Journal of Linguistics. It is demonstrated that at the lexical level, the promotional aspect is represented by specialized terminology and vocabulary that emphasizes the experimental nature of the research. Additionally, it is established that grammatical features of the abstract are realized through action-oriented verbs, present tense, a combination of active and passive voice, and the use of the pronoun “we,” which the authors employ to construct a dialogue with the reader. The analysis reveals that the sentences in the abstracts are complex and contain clarifying information. Notably, parallel constructions and enumerations — expressive syntactic techniques — are introduced in the abstracts to enhance the significance of the research findings. At the linguo-pragmatic level, references to sources, quantitative data, contextualization of the study, and contrasts are highlighted. All of these techniques are interpreted as aimed at representing specific attributes of the scientific work: high significance, breadth, reliability, and overcoming the limitations of previous research by colleagues. The conclusion is drawn that the promotional features of the abstract may be expressed implicitly; however, as is characteristic of promotional texts, they are directed towards attracting attention to both the research and the author.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>продвигающий дискурс в науке</kwd><kwd>текст аннотации</kwd><kwd>научно-популярный дискурс</kwd><kwd>научные коммуникации</kwd></kwd-group><kwd-group xml:lang="en"><kwd>promotional discourse in science</kwd><kwd>abstract text</kwd><kwd>popular scientific discourse</kwd><kwd>academic communications</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бондаренко И. В. Лингвопрагматический анализ синтаксических средств экспрессивности в английском политическом тексте / И. В. 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