scidialНаучный диалогNauchnyi dialog2225-756X2227-1295Limited Liability Company "Center for Scientific and Educational Projects" (CSEP)10.24224/2227-1295-2025-14-9-220-243scidial-6697Research ArticleКОММУНИКАЦИЯ. МЕДИАТЕХНОЛОГИИ. ЖУРНАЛИСТИКАCOMMUNCATION. MEDIA TECHNOLOGES. JOURNALISMПовтор как эффективное средство передачи информации и удержания фокуса внимания адресата в лаконичных текстах анонсов к англоязычным подкастамRepetition as an Effective Means of Information Conveyance and Audience Attention Retention in Concise Texts of English-Language Podcast Announcementshttps://orcid.org/0000-0003-4141-5395ХутызИ. П.KhoutyzI. P.

Хутыз Ирина Павловна - доктор филологических наук, профессор, кафедра прикладной лингвистики и новых информационных технологий.

Краснодар

Irina P. Khoutyz - Doctor of Philology, Professor, Department of Applied Linguistics and New Information Technologies.

Krasnodar

ir_khoutyz@hotmail.comКубанский государственный университетРоссияKuban State UniversityRussian Federation202526112025149220243Copyright © Хутыз И.П., 20252025Хутыз И.П.Khoutyz I.P.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.nauka-dialog.ru/jour/article/view/6697

Исследуются различные виды повтора в текстах, описывающих содержание выпусков подкаста. В исследовательский корпус вошли 20 текстов к двум американским подкастам и 20 текстов к двум британским подкастам. Выборку составили подкасты, вошедшие в рейтинги лучших подкастов академической тематики 2024 и 2025 года. Использовались приемы стилистического и лингвопрагматического анализа, систематизации, классификации и подсчета полученных данных, сравнительно-сопоставительный метод. Установлено, что повтор в подобных текстах выступает средством речевого воздействия. Показано, что рассмотренные англоязычные тексты к эпизодам американских и британских подкастов характеризуются преобладанием сквозного лексического повтора, активно опирающегося на использование местоимения-обращения you, морфологический повтор, а также повтор в структуре одной фразы. Для текстов в британском корпусе характерно более активное привлечение параллельных конструкций и анафорического повтора, чем для текстов к американским подкастам. Установлена также следующая общая особенность англоязычных текстов: низкая частотность эпифорического повтора, а также повторов восклицательных и вопросительных конструкций. Сделан вывод о том, что повтор в англоязычных лаконичных текстах многофункционален: он направлен на привлечение внимание адресата и стимулирование его интереса к информации.

This study investigates various forms of repetition in texts that describe the content of podcast episodes. The research corpus comprises 20 texts from two American podcasts and 20 texts from two British podcasts, all of which were selected from the top-ranked academic-themed podcasts of 2024 and 2025. Employing stylistic and linguistic-pragmatic analysis techniques, along with systematic organization, classification, and quantitative assessment of the data, a comparative method was utilized. The findings reveal that repetition serves as a means of rhetorical impact in these texts. It is shown that the analyzed English-language texts for episodes of American and British podcasts are characterized by a predominance of lexical repetition, heavily relying on the use of the address pronoun “you,” morphological repetition, and structural repetition within single sentences. The British corpus exhibits a more active engagement with parallel constructions and anaphoric repetition compared to the American texts. Additionally, a common feature across both corpora is the low frequency of epiphora, as well as repetitions of exclamatory and interrogative constructions. The conclusion is drawn that repetition in English-language concise texts is multifunctional: it aims to capture the audience's attention and stimulate their interest in the presented information.

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The authors declare that there are no conflicts of interest present.