The problem of processing the spoken dialogue material aimed at the identification of the value content of informal verbal communication is considered. The relevance of the research is linked with the growing interest of communicative linguistics and cultural linguistics to the content and ways of expressing the value component of modern Russian speech practice. The author’s development of the procedure of axiological analysis of conversational dialogue is presented, for each stage of which (on the basis of approbation in the field of family and friendly speech communication) a certain theoretically grounded methodological solution is proposed. The auxiliary stage of the analysis is the structuring of the conversation dialogue. The importance of the following groups of elements is substantiated: 1) replica - dialogical unity -speech party; 2) value thematic fragment - value communicative fragment. The author argues that unique fragmentation of a dialogue on the value basis provides the researcher with a set of compact structural units of analysis suitable for identifying the value meanings of the included replicas of communicants. At the main stage of the analysis it is offered to carry out qualification of the value contents of replicas. The final statement about the quality of a speech act of a person is recommended to do on the basis of its comparison with the standards: maxims of speech communication and Russian speech ideal. The practical value of the work lies in the fact that on the basis of the proposed procedure an algorithm to identify valuable information of conversation can be built.