The research was carried out within the 2025 State Assignment for the implementation of an applied research study on the topic: “Cross-cultural Transfer of Innovative Linguodidactic Technologies for Supporting Citizens of the Republic of Kazakhstan in Learning the Russian Language and Russian Culture in a Foreign Language Environment” (Supplementary Agreement of the Ministry of Education of Russia dated 25.04.2025 No. 073-03-2025-053/1).

This article presents an analysis of publications from the news portal “Zakon.kz” regarding Russian-language education in the Republic of Kazakhstan. The methodology includes statistical, semantic, contextual, and content analyses of these publications. A novel approach is proposed that focuses on the social concept of Russian-language education. It highlights how dominant meanings reflected in texts mirror different stages of the country’s three-language policy over time periods such as 2015–2018, 2018–2022, and since 2023 to present day. Data are provided illustrating the evaluative nature of media coverage. Emphasis is placed on the contrast between neutrality explicitly claimed by articles and implicit techniques used for evaluating language triads — Kazakh, Russian, and English. These include lexical substitutions, order of components within parallel structures, euphemization, and mixing absolute with relative quantitative indicators. Findings show that distribution patterns across years reflect socio-political context: (1) heightened interest in Russian-language educational issues during 2015–2018 corresponds to the adoption of a state three-language education program for 2015–2020; (2) increased media activity starting from 2023 reflects current geopolitical dynamics concerning the role of Russian as an international communication medium.

1. Absattar, A., Mambetova, M., Zhubay, O. (2022). The potential of emotive language to influence the understanding of textual information in media coverage. Humanities and Social Sciences Communications, 9 (1): P. 222. DOI: 10.1057/s41599-022-01232-2.

2. Aimagambetova, M. M., Zhakupova, G. T. (2020). Informative and communicative nature of the cultural code in media discourse (on the example of the Kazakh press). Bulletin of the L. N. Gumilyov Eurasian National University. Series: Philology, 4 (133): 55—69. DOI: 10.32523/2616-678X-2020-133-4-55-69. (In Russ.).

3. Cherkasova, I. P. (2020). Representation of the concept of “education” in modern media discourse. Successes of the Humanities, 4: 179—183. (In Russ.).

4. Chudakova, N. M. (2018). Modern education in the mirror of a conceptual metaphor. Social Sciences, 1: 315—325. (In Russ.).

5. Dadueva, A. S., Khakhalova, S. A. (2024). Linguistic and cognitive mechanisms of metaphorization in the COVID-19 discourse (based on Russian-language media). Philological Sciences. Questions of theory and practice, 17 (2): 419—424. DOI: 10.30853/phil20240058. (In Russ.).

6. Ju Ch., Mu Yu. (2022). The representation of China’s media image in the leading news discourse of the Republic of Kazakhstan. Political Linguistics, 3 (93): 142—151. (In Russ.).

7. Klushina, N. I., Baigozhina, D. O., Takhan, S. S. (2019). Mediatization: a stylistic vector. Upper Volga Philological Bulletin, 2 (17): 57—62. DOI: 10.24411/2499-9679-2019-10386. (In Russ.).

8. Lee, H. (2020). Representation of the concept of “education” in the online discourse of the Russian-speaking Diaspora of China. Bulletin of Tomsk State Pedagogical University, 5 (211): 27—35. DOI: 10.23951/1609-624X-2020-5-27-35. (In Russ.).

9. Malysheva, E. G., Berezovskaya, L. S. (2019). ‘Education is a service’ as a dominant metonymic model of the concept of “modern Russian education” implemented in media discourse. In: Omsk Scientific Readings — 2019: proceedings of the Third All-Russian Scientific Conference, Omsk, December 02—06, 2019. Omsk: Omsk State University named after F. M. Dostoevsky. 490-492. (In Russ.).

10. Protasova, E. Y., Alisharieva, A. N., Ibraeva, J. K. (2018). Features of the language of the Russian-language media of Kazakhstan. Ural Philological Bulletin. Series: Language. System. Personality: The linguistics of creativity, 2: 384—399. (In Russ.).

11. Ryabova, T. S. (2020). The concept of “higher education” in the discourse of the Russian mass media 2012—2017. Bulletin of Tomsk State Pedagogical University, 4 (210): 80—92. DOI: 10.23951/1609-624X-2020-4-80-92. (In Russ.).

12. Shakenova, M. T., Aitmagambetova, M. B. (2024). Manipulative Techniques in Media Texts: A Case Study of Russian-Language Media in Kazakhstan. Nauchnyi dialog, 13 (3): 149—168. https://doi.org/10.24224/2227-1295-2024-13-3-149-168. (In Russ.).

13. Shakenova, M. T., Izmailova, M. A., Akhmetzhanova, G. A., Kaldygozova, S. E. (2022). Linguocreative parameters of media heads (based on the corpus of Russian-language Kazakhstani publications). Bulletin of the Nizhny Novgorod Lobachevsky University, 4: 204—209. DOI: 10.52452/19931778_2022_4_204. (In Russ.).

14. Suleimenova, E. D., Akanova, D., Aimagambetova, M. M. (2021). Biz birgemiz, or Once again about the diversification of the Russian language in Kazakhstan. Bulletin of the People’s Friendship University of Russia. Series: Theory of language. Semiotics. Semantics, 12 (1): 7—22. DOI: 10.22363/2313-2299-2021-12-1-7-22. (In Russ.).

15. Taigraina, D. (2022). Trends in the development of online news publications in the Republic of Kazakhstan. Communications. Media. Design, 7 (2): 46—66. (In Russ.).

16. Vartanova, E. L. (2018). Media theory as a crossroads of scientific approaches and methods. Questions of the theory and practice of journalism, 7 (1): 165—176. DOI: 10.17150/2308-6203.2018.7(1) .165-176. (In Russ.).