Media-Aesthetic Techniques in Representation of Lenta.ru Online Publication's Concept
https://doi.org/10.24224/2227-1295-2025-14-10-273-289
Abstract
The aim of the study is to identify media aesthetic techniques in the representation of the concept of the socio-political publication “Lenta.ru.” The focus lies on interactive methods that contribute to an emotionally engaging experience for recipients through technical components. It was found that a range of techniques shape the core of the media-aesthetic field within the entertainment concept of “Lenta.ru.” Specifically, the option of the “Good News Feed” as a filter influencing readers' perceptions reveals the publication's stance toward diverse value systems, highlighting its dialogical and open nature. Additionally, mini-games integrated into content serve to alleviate tension, entertain, and relax users. Furthermore, special projects such as long-form articles with texts, infographics, and open narrative lines immerse readers in a culturally educational aesthetic environment. This research demonstrates how these media-aesthetic techniques redefine the role of a socio-political publication in the lives of its audience, recognizing varied individual needs. It concludes that entertainment strategies carry significant meaning and align closely with the typological orientation of the publication.
About the Author
E. S. Radiontseva
Omsk State Technical University
Russian Federation
Russian Federation
Ekaterina S. Radiontseva, PhD in Philology, Associate Professor, Department of History, Philosophy and Social Communication
Omsk
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Review
For citations:
Radiontseva E.S. Media-Aesthetic Techniques in Representation of Lenta.ru Online Publication's Concept. Nauchnyi dialog. 2025;14(10):273-289. (In Russ.) https://doi.org/10.24224/2227-1295-2025-14-10-273-289
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