Structural, Semantic and Linguocultural Parameters of Concept Sphere of FASHION INDUSTRY (Modern English Discourse)

This author’s development of the concept sphere model of FASHION INDUSTRY is presented in the article. Lexical units, nominations of objects, subjects and events of the fashion industry, as well as text fragments obtained from modern English-language artistic discourse, media and blogosphere are used as empirical material. The relevance of the study is due to the high rate of transformation of this conceptual field under the influence of a number of extralinguistic factors that make certain changes in the lexical composition of the language, the value dominants of society and the mechanisms of their verbalization. It is shown in the paper that the structure of the concept sphere is anthropocentric, as it is organized around the concept PARTICIPANTS. This concept is not only interconnected with other components of the FASHION INDUSTRY cognitive space — OBJECTS, EVENTS and PROPERTIES — but also determines their semantic content and linguistic and cultural specificity. Particular attention is paid to the actualization of the PROPERTIES component incorporated into other concepts.  Cognitive modeling of the structural and content parameters of the concept sphere made it possible to determine the most highlighted value dominants in the current discourse: innovation, comfort, universality, democracy, mediation with the transition to digital format, economic feasibility and environmental friendliness.

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