Implementation of Speech Tactics of Persuasion Strategy in Virtual Communication during COVID-19 Pandemic: Communication Moves
https://doi.org/10.24224/2227-1295-2023-12-3-117-133
Abstract
The communicative moves are analyzed, through which tactics of persuasion strategy are implemented: the tactics of referring to authority, the tactics of reasoning / persuasion and the tactics of a negative scenario. The study was conducted on the material of more than 150 threads of comments on LiveJournal posts, which are examples of the implementation of these tactics, published during the COVID-19 pandemic and selected by a continuous sample. The main research methods were the methods of linguo-stylistic, pragmalinguistic and contextual analysis, descriptive and comparative methods. It is concluded that the tactics of referring to authority are characterized by a communicative course of mentioning an authoritative person, a communicative course of clarification, demonstration of one’s own awareness, a communicative course of comparison / alignment; the tactics of reasoning / persuasion was achieved through the use of a communicative course of demonstrating the irrefutability of conclusions, a communicative course of expressing an assumption; the tactics of the negative scenario were embodied in the communicative moves of deceived expectations and the prediction of the apocalypse.
Keywords
Internet-mediated communication,
communication move,
communicative strategy of persuasion,
speech tactics
Supporting agencies: The publication was prepared as part of the project MK-1675.2022.2 (Comprehensive pragmalinguistic study of the mechanisms for provoking and preventing the emergence and development of conflict situations in a virtual environment during a pandemic) under a grant from the President of the Russian Federation
About the Author
O. Yu. Gukosyants
Pyatigorsk State University
Russian Federation
Russian Federation
Olga Yu. Gukosyants - PhD in Philology, Associate Professor, Department of Western European Languages and Cultures.
Pyatigorsk
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Review
For citations:
Gukosyants O.Yu. Implementation of Speech Tactics of Persuasion Strategy in Virtual Communication during COVID-19 Pandemic: Communication Moves. Nauchnyi dialog. 2023;12(3):117-133. (In Russ.) https://doi.org/10.24224/2227-1295-2023-12-3-117-133
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