Trends of Modern Media Industry: Mobile Applications as a New Format of Media
https://doi.org/10.24224/2227-1295-2024-13-2-245-267
Abstract
The study explores the specifics of the development of the media landscape in modern Russia. Attention is focused on the changes occurring in the information field, particularly on the issue of forming new channels of distribution and transforming the ways in which audiences consume journalistic products. The use of mobile applications is addressed, which complement and enhance the significance of online publications as part of the media segment. Key characteristics of mobile devices are emphasized. Functional aspects of content transmission and restrictions imposed on media content are highlighted. Stages of transforming media content for mobile applications are identified. The relevance of the research is justified by the expansion of media integration processes and information and communication technologies development, leading to modifications in mass media. A practical study of media platforms for cell phones at federal and regional levels is conducted. A comparative analysis of the mobile applications RBC Daily and LipetskMedia is carried out. It is proven that the difference in the presentation of images of reality through mobile applications and other content distribution channels depends solely on the editorial information and business policies in the realm of mobile devices. At this stage, the emergence of financially successful mass media where mobile applications serve as the sole content distribution channel is entirely possible.
About the Authors
M. S. Shteiman
Bunin Yelets State University
Russian Federation
Russian Federation
Marina S. Shteiman, PhD in Philology, Associate Professor of the Department of Russian Philology and Journalism, Corresponding author
Yelets
O. A. Kharitonov
Bunin Yelets State University
Russian Federation
Russian Federation
Oleg A. Kharitonov, PhD in Philology, Associate Professor of the Department of Russian Philology and Journalism
Yelets
N. V. Zaitseva
Bunin Yelets State University
Russian Federation
Russian Federation
Nadezhda V. Zaitseva, PhD in Philology, Associate Professor of the Department of Russian Philology and Journalism
Yelets
References
1. Danilov, A. R. (2017). The role of mobile applications in the life of a modern person. Skif. Questions of student science, 9: 208—211. (In Russ.).
2. Kodanina, A. L., Novikova, T. E., Savelyeva, M. A. (2023). Specifics of Digital Interaction of Regional Mass Media with Audience: Nizhny Novgorod Experience. Nauchnyi dialog, 12 (2): 124—140. https://doi.org/10.24224/2227-1295-2023-12-2-124-140 (In Russ.).
3. Kornilova, K. S., Morozova, A. S. (2015). Mobile media versions as a new type of advertising platform. “Medi@llmanakh”, 1: 21—29. (In Russ.).
4. Kutsenko, V. V. (2017). Features of the distribution of glossy media content in applications for smartphones and tablets. Bulletin of the People’s Friendship University of Russia. Series: Literary Studies. Journalism, 22 (2): 352—360. DOI: 10.22363/2312-9220-2017-22-2-352-360. (In Russ.).
5. Li Qin. (2008). Mobile Internet — a new lifestyle that creates the information society of the future. Networks and system communications: the Library of the Internet Industry I2R.ru. Available at: http://www.i2r.ru/static/340/out_9965.shtml (accessed 12.10.2023). (In Russ.).
6. Media experts have stated the inevitability of the media transition to digital format. (2012). Ministry of Digital Development, Communications and Mass Communications of the Russian Federation.Available at: https://digital.gov.ru/ru/events/31043/?utm_referrer=https%3a%2f%2fwww.google.com%2f (accessed 10.10.2023). (In Russ.).
7. Melnik, G. S. (2016). Prospects for the development of mobile publications. Modern periodical printing in the context of communicative processes, 1 (10): 68—81. (In Russ.).
8. Menshatova, O. V., Bashorin, A. G. (2018). News mobile applications: problems and ways of improvement. In: Current trends in social communications: history and modernity. Collection of scientific articles. Izhevsk: Udmurt State University. 53—56. ISBN 978-5-4312-1094-5. (In Russ.).
9. Mobile App Market Overview for 2017. (2018). Available at: https://vk.com/@runetsoft_official-obzor-rynka-mobilnyh-prilozhenii-za-2017-god (accessed 10.10.2023).
10. Moskvina, J. O. (2012). Mobile newspapers as a segment of the media system of Western European countries. Author’s abstract of PhD Diss. Moscow. 28 p. (In Russ.).
11. Mureta, Ch. (2013). Empire of Apps: How to create Hit apps (And. Okunkova. Trans.). Moscow: Alpina Publisher. 236 p. ISBN 978-5-9614-4430-8. (In Russ.).
12. Nielsen, Ya., Budiu, R. (2013). Mobile Usability. How to create perfectly user-friendly applications for mobile devices. Moscow: Eksmo. 256 p. ISBN 978-5-699-64190-1. (In Russ.).
13. Research on the topic “Mobile application market in Russia and the world” J'son & Partners Consulting. (2016). Available at: https://www.content-review.com/articles/22197/ (accessed 10.10.2023).
14. Shlykov, K. (2012). Features of testing applications on mobile devices. Available at: https://enterra.ru/mobile_qa/ (accessed 12.10.2023). (In Russ.).
15. State of Mobile 2022 от App Annie: 5.4 million applications and $170 billion. (2022). Available at: https://apptractor.ru/measure/app-store-analytics/godovoy-otchet-stateof-mobile-2022-ot-app-annie-5-4-mln-prilozheniy-i-170-mlrd.html (accessed 10.10.2023).
16. Sydow, L. (2019). The State of Mobile in 2019 — The Most Important Trends to Know. App Annie, January 16. Available at: https://www.appannie.com/ru/insights/market-data/the-state-of-mobile-2019/ (accessed 10.10.2023).
17. Urazova, S. L. (2007). Convergence and media, or training with an unusual route. TV Center, 1 (21): 18—20. (In Russ.).
18. Vail, E. (2015). HTML5. Application development for mobile devices. St. Petersburg, Russia: St. Petersburg. 480 p. (In Russ.).
19. Zasursky, Ya. N. (2008). From electronic society to mobile. Information Society, 5—6: 34— 36. (In Russ.).
20. Zhang Zhixue. (2020). Mobile applications as a channel for information dissemination in China and Russia: a comparative analysis. Communications. Media. Design, 5 (2): 147—171. (In Russ.).
Review
For citations:
Shteiman M.S., Kharitonov O.A., Zaitseva N.V. Trends of Modern Media Industry: Mobile Applications as a New Format of Media. Nauchnyi dialog. 2024;13(2):245-267. (In Russ.) https://doi.org/10.24224/2227-1295-2024-13-2-245-267
Views:
353
Email this article 