A Psycholinguistic Study of Assimilation Mechanism of Value Concept “Itegel” (“Faith”) Based on an Associative Database (Material from Sakha Language)

This paper presents the findings of an experimental psycholinguistic investigation into the motivational significance of social action as represented by the axiological concept “itegel” (“faith”) within Sakha linguistic culture. It demonstrates that through the typologization of verbal responses to the stimulus “itegel”, obtained from an associative experiment conducted in the Sakha language, the modeling of personal meaning related to fundamental values is achieved based on an integrative model of current personal significance. The personal meaning of value is considered a result of assimilating the “ideal” content of fundamental values. Furthermore, the study models the content of social attitudes that underlie the unity of value perception and behavior among members of a social group. It argues that the value-meaning definition of personality is reflected in the speech acts of individuals engaged in social relationships. The research provides evidence that the associations elicited by the stimulus word “itegel” encompass cognitive, emotional, and behavioral components of social attitudes, highlighting ethnic and emotionally evaluative components that underscore the significance of “itegel” as an ethnic value.

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