Rational and Emotional Communicative Strategies and Tactics in Advertising Discourse of Russian Glossy Magazines

S. V. Olenev; L. S. Tikhomirova; K. V. Permyakova

Nauchnyi dialog
Nauchnyi dialog

ISSN 2225-756X (Print)
ISSN 2227-1295 (Online)

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Olenev S.V., Tikhomirova L.S., Permyakova K.V. Rational and Emotional Communicative Strategies and Tactics in Advertising Discourse of Russian Glossy Magazines. Nauchnyi dialog. 2025;14(5):205-223. (In Russ.) https://doi.org/10.24224/2227-1295-2025-14-5-205-223

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ISSN 2225-756X (Print)
ISSN 2227-1295 (Online)

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